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Lisa Campbell, Autodesk CMO

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Lisa Campbell is chief marketing officer at Autodesk, where she is responsible for business, industry, and marketing strategy for the company. She is also responsible for driving brand affinity and loyalty among the current and next generation of Autodesk customers. Campbell has 25 years of software industry leadership experience with extensive knowledge in business and industry strategy in manufacturing, construction, and infrastructure; digital go-to-market strategy; brand building; and business development. At both Fortune 500 companies and startups, Campbell has successfully partnered with leadership teams to transform brands and launch new products and business models in the marketplace.

Latest

company purpose
Engineering

Putting Your Company’s Purpose First to Help Create Positive Impact

by Lisa Campbell, Autodesk CMO

It’s not enough to turn a profit; it’s how a company does it. Following a broader purpose accepts greater responsibility, creates better partnerships, and redefines success in today’s world.

Illustration depicting an office worker and construction worker accessing project data .
Architecture

3 Steps to Exceed Expectations and Turn Your Business Into a “Customer Company”

by Lisa Campbell, Autodesk CMO

To become a “customer company,” your business needs to think like customers, be honest with customers, and deliver the best possible experience to ensure your customers keep coming back.

marketing disruption
Architecture

3 Reasons Marketing Disruption Will Work for Your Business to Build Your Brand

by Lisa Campbell, Autodesk CMO

You have to market your business to succeed—but marketing is changing thanks to automation and evolving customer desires. Here’s how to face those disruptions head on to build your brand.

new manufacturing skills assembly design
Manufacturing

New Manufacturing Jobs Require New Manufacturing Skills—It’s That Simple

by Lisa Campbell, Autodesk CMO

It doesn’t matter if economic policy or automation is to blame for job loss. It’s time to focus on new manufacturing skills to bring better opportunities.

women_in_manufacturing
Manufacturing

Don’t Settle for Less: 3 Ways to Get More Women in Manufacturing

by Lisa Campbell, Autodesk CMO

Increasing the number of women in manufacturing means interesting girls in STEM, involving the industry community, and changing outdated perceptions.

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Architecture Construction Infrastructure Manufacturing Sustainability
Redshift
About Redshift Authors Contact Newsletter English
Language Select
Please visit our other sites
English Deutsch 日本語 Français Italiano Español 中文 Türkçe 한국어 Português
Redshift-Site-Icons Redshift-Site-Icons Redshift-Site-Icons Redshift-Site-Icons Redshift-Site-Icons
© 2022 Autodesk, Inc All Rights Reserved Privacy Policy Legal Notices & Trademarks Report Noncompliance
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